- Tasting profile
- Pale ruby, all wild strawberry and dried rose on the nose, then a firm, faintly bitter tug of tannin that reminds you this is Nebbiolo's relative.
- Where it grows
Piedmont, Italy Explore the Northern Italy field guide- Where to buy
- For specific bottles and where to buy them, read the deep dive.
Keep exploring
The region
Piedmont, ItalyRelated underdogs
Freisa: common questions
- How do you pronounce Freisa?
- Freisa is pronounced FRAY-zah.
- Where does Freisa come from?
- Freisa grows in Piedmont, Italy.
- What does Freisa taste like?
- Expect wild strawberry, raspberry, dried rose, white pepper. Closest familiar reference: a firmer, wilder Pinot Noir.
FREE DOWNLOAD
Get the Underdog Starter List
10 lesser-known bottles under $25 worth chasing — plus the weekly underdog read. No snobbery, just good wine.