Underdog Grape · Italy

Freisa

Pronounced FRAY-zah

Freisa is the pale, perfumed Piedmontese red that smells of wild strawberry and rose and shares a bloodline with Nebbiolo. If you like Pinot Noir but want more grip and a lower price, start here.

Tasting profile
Pale ruby, all wild strawberry and dried rose on the nose, then a firm, faintly bitter tug of tannin that reminds you this is Nebbiolo's relative.
Where it grows
Piedmont, Italy
Explore the Northern Italy field guide
Where to buy
For specific bottles and where to buy them, read the deep dive.

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The region

Piedmont, Italy

If you like

Wines like Freisa

Freisa: common questions

What wine is Freisa similar to?
If you usually drink Pinot Noir, Freisa is the underdog swap to try. Other lesser-known grapes in the same style: Gaglioppo, Croatina, Vespolina & Uva Rara, Mencía.
Read the deep diveFreisa: Piedmont's Wild Strawberry Red, and Nebbiolo's Rustic Cousin

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