Underdog Grape · Italy

Freisa

Pronounced FRAY-zah

Freisa is the pale, perfumed Piedmontese red that smells of wild strawberry and rose and shares a bloodline with Nebbiolo. If you like Pinot Noir but want more grip and a lower price, start here.

Tasting profile
Pale ruby, all wild strawberry and dried rose on the nose, then a firm, faintly bitter tug of tannin that reminds you this is Nebbiolo's relative.
Where it grows
Piedmont, Italy
Explore the Northern Italy field guide
Where to buy
For specific bottles and where to buy them, read the deep dive.

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The region

Piedmont, Italy

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Freisa: common questions

How do you pronounce Freisa?
Freisa is pronounced FRAY-zah.
Where does Freisa come from?
Freisa grows in Piedmont, Italy.
What does Freisa taste like?
Expect wild strawberry, raspberry, dried rose, white pepper. Closest familiar reference: a firmer, wilder Pinot Noir.
Read the deep diveFreisa: Piedmont's Wild Strawberry Red, and Nebbiolo's Rustic Cousin

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