Privacy Policy

This policy explains what Wine Underdogs collects, how we use it, and the choices you have. This site is intended for adults of legal drinking age (21+).

What we collect

• Email address — when you join the newsletter or request the Underdog Starter List.
• Newsletter preferences & engagement — taste-quiz answers and opens/clicks, used to personalize what we send you.
• Usage data — basic, mostly-anonymous analytics about how the site is used.

We do not knowingly collect sensitive information, and the site is intended for adults 21+.

How we use it

• To send the newsletter and any resources you request.
• To personalize content and recommendations.
• To understand and improve the site.

We do not sell your personal information.

Third parties

We rely on a few trusted services, each governed by its own policy:

• beehiiv — newsletter delivery.
• Vercel — hosting.
• Analytics — measuring traffic.
• Affiliate partners — the Impact network and partners such as Naked Wines, Firstleaf, Wine.com, Coravin, and Viator, which may set attribution cookies and are governed by their own policies.

Cookies

We use cookies for analytics and affiliate attribution. You can control or clear cookies through your browser settings.

Your choices

• Unsubscribe anytime using the link in any newsletter.
• Access or delete your data — email hello@wineunderdogs.com. We honor GDPR/CCPA rights where applicable.

Children

This site is not directed to anyone under the legal drinking age, or to children under 13, and we do not knowingly collect their data.

Changes

We may update this policy from time to time; when we do, we’ll change the “last updated” date above.

Contact

Questions? Email hello@wineunderdogs.com.